Millions of people worldwide are affected by lipedema, lymphedema, and venous conditions, each experiencing challenges that often go misunderstood, including visible changes to body contours. At JOBST, we’re dedicated to representing and supporting you and others in these communities, not just through our products but in every aspect of our communication.
With that in mind, we’ve created Irregular Bold, a typeface inspired by the unique shapes of the beautiful people we support. Designed with difference at its heart, Irregular Bold randomly assigns weight to each character as it’s being typed out. The result is unpredictable and distinctive – a subtle statement against the stigma so often associated with body irregularities.
Incorporating Irregular Bold into JOBST branding and communications is part of our ongoing effort to positively influence how lipedema, lymphedema, and venous conditions are viewed and discussed. It underscores our commitment to a broader understanding and appreciation of body diversity, celebrating the beauty in every shape of your body.
